Attribution check for GA4 and your CRM

Upload a GA4 Traffic acquisition export or any CSV, or on Pro pull from your CRM, and Checks, GA4 and CRM groups every spelling of each source, medium and campaign so you see how much traffic sits in values that break your convention.

Run the check

1. Open the check
   In Link Console, open Checks, then GA4 and CRM.
2. Export from GA4
   In GA4, open Reports, Acquisition, Traffic acquisition. Set the dimension to Session source / medium (or Session campaign), then Share this report, Download file, CSV. Back in Link Console, press Upload GA4 CSV.
3. Or use another source
   Any CSV: a file with utm_source, utm_medium, utm_campaign and optionally count, from Marketo, Dynamics, Zoho or a warehouse; press Upload CSV. CRM (Pro): choose HubSpot, Salesforce or Pipedrive, enter the read-only credentials and press Connect and pull.
4. Read the results
   See the share of sessions or contacts with clean source and medium values, Values that break the convention, how many are split off, and Values with several spellings. Each row shows a verdict such as Split across spellings or Clean.
5. Fix the sources
   Press Download fix list (CSV). To accept a value as it is, press Add to approved on its row. Then fix where the bad values come from: ad tracking templates, email tool link settings, or links built outside Link Console.

Good to know

• The GA4 and CSV checks are free on every plan. The CRM pull is part of Pro and reads the UTM values on contacts and leads from the last 90 days, with how many became pipeline and customers.
• Uploading the same kind of file again replaces the previous one. Switch between GA4, CRM and CSV results with the buttons above the summary.
• Values GA4 sets itself for untagged traffic, such as (direct), organic and referral, are left out of the score.
• Results feed the attribution hygiene score on Overview.
• CRM credentials are encrypted, and the same connection powers CRM stages in Pacing Console.

Related articles

• Naming rules and approved valuesSet how every value is written, which parameters are required, and lock parameters to an approved list with requests.
• CRM lifecycle stages by campaignConnect HubSpot, Salesforce or Pipedrive, or send any CRM by CSV or API, to see cost per MQL, SQL and opportunity.
• Audit the links running in your ad accountsAn hourly read-only script checks every live Google Ads and Microsoft Ads URL against your naming rules.
• Security and dataData stored in Canada, isolated per workspace, read-only ad access, encrypted credentials and how to delete your data.