Audit the links running in your ad accounts

On Pro, the same hourly Google Ads and Microsoft Ads script that powers Pacing Console reads each live ad's final URL, tracking template and URL suffix, and Checks, Ad accounts lists every URL that breaks your naming rules.

Turn on the audit

1. Open the audit
   In Link Console, open Checks, then Ad accounts, and open Install or update the script.
2. Copy the script
   Press Copy Google Ads script or Copy Microsoft Ads script. Already running the latest Pacing Console script? It is the same script, so there is nothing to install.
3. Install it hourly
   Google Ads: Tools, Bulk actions, Scripts, +, paste, authorize, preview, then schedule it hourly. Microsoft Ads: Tools, Scripts, Create script, then schedule it hourly. Full steps: Google Ads, Microsoft Ads.
4. Wait for the first run
   Results appear within an hour of the script's first run.
5. Review the problems
   See URLs checked, With problems, Clean and Last check, then a table of Platform, Campaign / ad, URL and Problems.
6. Fix them in the platform
   Change the tracking template, final URL suffix or final URL in Google Ads or Microsoft Ads. The next hourly run checks it again.

What the audit flags

• No UTM parameters, or a URL that uses http instead of https
• A parameter that appears twice, or a parameter name that is not lowercase
• Values that don't follow your naming rules, with the value they should be
• Values that are not on a locked approved list

For each ad, the audit uses the tracking template when it carries UTMs, otherwise the final URL with its URL suffix, taking the setting from the ad, ad group, campaign or account level that applies.

Good to know

• The audit only reads. The script never changes your ad URLs.
• It checks enabled ads in enabled ad groups and campaigns, up to 3,000 ads per account on each run. Ads that are no longer live drop out.
• Placeholders such as {lpurl} and {campaignid} are understood.
• To switch the audit off but keep pacing, set LINK_AUDIT to false in the script's OPTIONS.
• The script carries your workspace key. Share it only with people who manage your ad accounts.

Related articles

• Naming rules and approved valuesSet how every value is written, which parameters are required, and lock parameters to an approved list with requests.
• Connect Google Ads with the Pacing Console scriptPaste the pre-filled script into Google Ads Scripts, authorize, preview and schedule it hourly. It updates itself.
• Link health monitorEvery saved link is opened daily like a visitor would, and broken pages or lost UTMs are flagged and emailed.
• Attribution check for GA4 and your CRMUpload a GA4 export or pull from your CRM to see every spelling of each source, medium and campaign, with a fix list.